In cross-sector energy normalization, what metric is used for Internet Media & Services to compare energy use against overall data handling capacity?

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In cross-sector energy normalization, you compare energy use relative to the capacity that actually drives that energy demand, so you can fairly compare different-sized companies and different sectors. For Internet Media & Services, the activity that most drives energy use is data processing and handling. Normalizing energy consumption by data processing capacity provides a direct measure of energy efficiency per unit of data-handling capability, which is the natural, meaningful basis for this sector. The other options look at outputs (volume of products sold) or generic footprints (number of facilities, production space) that don’t track the scale of data processing infrastructure. Therefore, using data processing capacity as the normalization metric best reflects how much energy is used per unit of data handling.